As the digital transformation takes hold of the process industry, many companies are facing the challenge of reconciling innovation and continuity. In response to this, NAMUR (the User Association of Automation Technology in Process Industries) has developed the NAMUR Open Architecture (NOA) model, which brings plant optimization through IT/OT integration within reach for the process industry. In this blog, we present a range of NOA-compliant products that process plant operators can use to extend their plant in compliance with NOA to directly reap the benefits of modern IT applications.