Privacy Policy

Softing welcomes you as a visitor to our website and appreciates your interest in our products and services for the business units automotive, industrial, and IT networks.

Softing is very serious about taking steps to protect your data and ensure data confidentiality. Softing wishes to inform you about the items of data that are collected when visiting our website, and how we process and utilize this data.

1. Responsible party

The responsible party in the sense of data protection legislation comprises Softing AG, Softing Automotive Electronics GmbH, Softing Industrial Automation GmbH, and Softing IT Networks GmbH insofar as the aforementioned companies collect, process or utilize data.

2. Consent

By using our website, you agree to our Conditions of Use, and also to the collection, processing and use of your data as explained in the text that follows. This Privacy Policy is updated regularly and modified as required to comply with changes to data protection legislation. You should therefore visit this page regularly in order to keep yourself informed of the current state of our Privacy Policy.

3. Types of information

3.1 Non-personal data

Personal data explicitly permits inferences to be made about a specific person. This category includes such details as the company, name, date of birth, address, telephone number and email address of visitors to our website.

Softing collects, processes and utilizes personal data only in accordance with applicable data protection legislation. Data is transferred to third parties only if this is permissible according to the law.

3.1.1 Use of cookies

We use cookies to make your visit to our website even more attractive. Cookies are small text files which are stored on your computer and enable us to recognize your browser. With the help of cookies, we can improve the comfort and the quality of the services provided on the website.

Cookies are also used to analyze the use of the website, in particular online advertising, in anonymized or pseudonymized form, to store general preferences of a user and to present to the respective user, on the basis of his / her preferences, special offers and services which are of interest to him / her on the website.

When you log in to the customer login area with your user name, we set up a "session cookie", which allows us to identify you for the duration of your visit. You can save this session cookie permanently for the purpose of a future automatic login with the function "Remember login". The session cookie then contains parts of your logon data in encrypted form.

You can restrict or disable the use of cookies in your browser settings at any time. A use of our offers is also possible without cookies. However, this may result in certain limitations to the functionality and usability of our offer.

3.1.2. Google Analytics and Google Maps

Softing uses Google Analytics, a web analytics service provided by Google, Inc. ("Google") Google Analytics uses "cookies", text files that are stored on your computer and allow you to analyze the use of the website. The information generated by the cookie about your use of this website (including your IP address or abbreviated IP address) will be transmitted to a Google server in the USA and stored there.

However, in the case of the activation of the IP anonymisation on this website, your IP address will be previously abridged by Google within the Member States of the European Union or in other states which comply to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and abbreviated there.

Google will use this information on behalf of SOFTING to evaluate your use of the website, to compile reports on the website activities and to provide other services connected with the use of the website and the Internet to SOFTING. The IP address provided by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by setting your browser software accordingly; however, please note that in this case you may not be able to make full use of all functions of this website.

In addition, you can prevent Google from collecting and processing the data (including your IP address) related to your use of the website (including your IP address), as well as the processing of this data by Google, by downloading and installing the browser plug-in available under the following link:

In light of the discussion about the use of analytics tools with full IP addresses, we would like to point out that this website uses Google Analytics with the extension "_anonymizeIp ()" and therefore IP addresses are shortened further in order to rule out a direct personal identification. You can prevent Google Analytics from collecting your data by clicking on the link below. An opt-out cookie is set which prevents the future collection of your data when you visit this website.

For more information on terms of use and privacy, please visit or

This site uses the Google Maps service via an API. This map service is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Using the features of Google Maps requires your IP address to be stored. This information is usually transmitted to a Google server in the United States, where it is stored. The provider of this page has no influence on this data transmission.

We use Google Maps to present our online content in an appealing way and make it easy for users to find the locations indicated on the website. This constitutes a legitimate interest as defined by Art. 6 (1) f GDPR.

For more information on the handling of user data, please see the Google privacy policy:

3.1.3 Talention Analytics

This website uses the program Talention Analytics, which serves the analysis of page views and page visitors. The Talention Analytics program is operated by TFI GmbH, Lise-Meitner-Straße 5-9, 42119 Wuppertal, Germany. Talention Analytics uses persistent cookies, which enable Talention to analyze the website by the user. The information stored in the cookie about the use of the website is transferred to the Talention Analytics web server and stored there. Talention Analytics anonymizes the IP address of the calling computer. The data transmitted by the browser of the calling computer in the context of the use of Talention Analytics will not be merged with other data of the user unless the user has given his or her corresponding consent. You can prevent the use of Talention Analytics if you prevent the storage of cookies by making the appropriate settings in your browser software. You can also permanently deactivate the Talention Analytics program by clicking on the link below. In this case, an opt-out cookie is set on your computer. This cookie is read out when you access this website and results in Talention Analytics not being executed. Talention Analytics will still not run if a Do-Not-Track procedure (see is activated in your browser.

Disable Talention Analytics

The legal basis for the transmission of the usage data is Art. 6 para. 1 lit. f DSGVO.

The provider has concluded a contract with TFI GmbH for order processing.

3.1.4 SiteImprove

Softing uses Siteimprove Analytics, a web analytics service provided by Siteimprove GmbH. Siteimprove Analytics uses so-called cookies, which are text files that are stored on your computer and which allow an analysis of the use of the website by you. The information generated by cookies about your use of this website (including the visitor's encrypted IP address) is transmitted to a Siteimprove server in Denmark and stored there. Siteimprove uses the information to evaluate the use of the website and to compile reports on website activity for the website operators. Siteimprove will not transfer this information to third parties. IP addresses are not reversibly anonymized before collected data can be viewed through Siteimprove Analytics. The installation of cookies can be prevented by a corresponding setting of the browser software of the user. In this case, however, not all functions of this website can be used in full. By using this website, you agree to the processing of the data collected about you by Siteimprove in the manner and for the purposes set out above.

You can prevent collection by Siteimprove Analytics by clicking the link below. This sets an opt-out cookie that prevents the future collection of your data when you visit this website.

Disable Siteimprove Analytics

3.1.5 Matomo (formerly Piwik)

Our website uses the Matomo web analytics service (formerly Piwik). Matomo (formerly Piwik) uses so-called cookies. Cookies are small text files that are stored on your computer and allow us to analyze the use of our website. For this purpose, the usage information generated by the cookie (including your truncated IP address) is transmitted to our server and stored for usage analysis purposes, which in turn serves to optimize our website. Your IP address is immediately anonymized during this process so that you as a user remain anonymous to us. The information generated by the cookie about your use of this website will not be disclosed to third parties. You may prevent the use of cookies by changing the relevant settings in your browser. Please be advised, however, that in this case you may no longer be able to use the full functionality of this website. For more information, please go to:

3.1.6 Aumago

Softing Industrial works with Aumago GmbH, a provider of web analysis and target group marketing. Aumago uses so-called cookies, a text file that is stored in the computer's browser and collects anonymous usage data. From this data, usage profiles can be created under a pseudonym. However, no personal data are collected. If IP addresses are collected, they are stored anonymously by deleting the last number block and are not merged with the cookies. The cookies are either Aumago cookies or cookies from service providers served by Aumago; Krux digital Inc., Google Inc. etc.

The user can delete the cookies directly in his browser at any time. Aumago uses these data to evaluate the use of the website by the visitors and for the purpose of use-based online advertising.

3.1.7 Social Plugins

On our website you can also find so-called "social plug-ins". These are the functions of the respective social network, which allows you to share, for example, content of our website with your friends on social networks, or to recommend this content to others. We are currently using social plug-ins for the following providers: LinkedIn

Our website uses functions from the LinkedIn network. Provider is the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you visit one of our pages that have LinkedIn, a connection to LinkedIn servers is set. LinkedIn is informed that you have visited our Internet pages with your IP address. When you click the "Recommend" button of LinkedIn and you are logged in to your LinkedIn account, it is possible to assign your visit to our website and to your user account.

We would like to point out that as a provider of the pages we have no knowledge of the content of the transmitted data as well as their use by LinkedIn.

For more information, see LinkedIn's Privacy Statement at Twitter

Twitter is a microblogging service of the American company Twitter, Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107). If you are using Softing services, e.g. one of our websites, which contains a Twitter button, your browser also establishes a direct connection to the servers of Twitter and loads the button from there. The information is sent to Twitter that Softing was called. Even if you are not logged in, Twitter can collect and store usage data as required. If you click the Twitter buttons at Softing and "tweet" information via the Twitter window that opens, the twittered information is submitted to Twitter. This information will be published in your Twitter user profile.

We would like to point out that we, as a provider of the pages, have no knowledge of the content of the transmitted data as well as their use by Twitter.

For more information on data collection, evaluation, and processing of your data by Twitter, as well as your rights related to it, please refer to the Privacy Policy of Twitter, which is available at YouTube

Our websites use the YouTube video platform operated by YouTube LLC, 901 Cherry Ave. San Bruno, CA 94066 USA. YouTube is a platform that enables playback of audio and video files.

When you load a page on our website, the integrated YouTube player establishes a connection to YouTube in order to ensure the technical transmission of the video or audio file. When the connection to YouTube is established, data is transferred to YouTube.

For information about the scope and purpose of data collection, the further processing and use of the data by YouTube and your rights and the settings you can configure to protect your privacy, please refer to the YouTube Data Protection Notice. Xing

Our website uses XING's Share Button. When you visit our website, your browser will connect to the servers of XING AG, Gänsemarkt 43, 20354 Hamburg, Germany. This enables the share function . Neither Personal data are not stored. nor IP addresses are stored by XING. XING does not evaluate usage behavior.

You can read the latest information on data protection regarding the "Share Button" as well as further relevant information at

3.1.8 WisePops

We cooperate with WisePops SAS, 49 Rue Jean De La Fontaine, 75016 Paris, France. WisePops is a provider that allows us to play pop-ups based on the user’s surfing behaviour. To this end, WisePops collects surf data and plays out pop-ups accordingly. Cookies are set for this purpose. Further information can be found at:

We cooperate with Zapier, Inc. 548 Market St. #62411. San Francisco, CA 94104-5401, USA. Zapier is an integration tool that allows us to integrate web applications such as Wisepops and outlook calendar to automate mailing. Zapier is GDPR compliant and does not sell the data to any third party. Further information regarding data protection can be found at: Further information about privacy policy can be found here:

3.1.9 OptinMonster

OptinMonster is a plugin of the company Retyp, LLC., 7732 Maywood Crest Dr., West Palm Beach, FL 33412, USA ( This allows us to provide our visitors with additional offers via pop-up on our website, for example, to enable registration of the email address in a newsletter or to point out actions. OptinMonster uses cookies for this purpose. Personal data is only collected through an active action of the customer (for example, the customer signs up for the newsletter via a popup). OptinMonster does not store the collected data on its own servers but forwards such data to us directly. We have entered into an data processing agreement with OptinMonster, in which we oblige OptinMonster to protect your data in accordance with the applicable provisions of the GDPR. You can restrict or disable the use of cookies in your browser settings at any time. Details on the handling of the customer’s personal data by OptinMonster are described in more detail in OptinMonster’s privacy policy (

3.2 Personal data

Personal data explicitly permits inferences to be made about a specific person. This category includes such details as the company, name, date of birth, address, telephone number and email address of visitors to our website.

Softing collects, processes and utilizes personal data only in accordance with applicable data protection legislation. Data is transferred to third parties only if this is permissible according to the law (cf. Transfer to Third Parties, Section 3.6.).

3.3 Purpose of collection, processing or usage

The data that you make available to Softing helps us to maintain and continually improve our high standard of personal support. We use your data only as described in this Policy and in accordance with applicable data protection legislation. Softing uses your information for the following purposes:

  • for order processing, for the delivery of ordered products and for the rendering of services;
  • for announcements about new products/the withdrawal of existing products,software updates, software upgrades, security patches, system enhancements,special offers and other items;
  • for updating and maintaining our data records to ensure that our products and services reach their intended recipients;
  • for general information about the products and services we provide;
  • for adjusting the information we provide to your needs in order to optimize our information service;
  • for creating personalized areas and protected content (e.g. user accounts);
  • for ensuring and monitoring the quality of information and advice received on contacting Softing;
  • for contacting you directly, answering customer inquiries, replying with information about issues related to shipping and billing;
  • for conducting voluntary customer surveys;
  • for processing inquiries about vacancies;
  • for contractual fulfilment;
  • for administration and troubleshooting work related to our website; and to prevent misuse or other unlawful activities.

3.4 Newsletter

If you have subscribed to one of our newsletters by confirming the button provided for this purpose, we collect and use your e-mail address for sending the newsletter.

To confirm your registration, we use the so-called double opt-in procedure. This means that we will send you a confirmation e-mail, with which you can confirm the newsletter subscription by clicking on the link provided for this purpose. Only after confirmation you will receive our newsletter.

You can revoke your consent at any time with effect for the future by clicking on the unsubscribe link you find in each newsletter.

3.5 Customer Portal

The data entered in the registration process will only be processed and used for the purposes of the use of the online customer portal in compliance with the applicable data protection regulations. The collected data correspond to the data provided in the input mask for the registration. Registration is only completed when the customer clicks the activation link after registration and confirms the registration (Double-Opt-In).

The usage of the customer portal can be terminated by submitting a written notification to Softing (by post, fax or e-mail).

3.6 Transfer of personal data

As a general rule, personal data is not transferred to third parties. Note in particular that we do not engage in the business of reselling customer data. Data may be transferred to the extent specified below:

  • to Softing Group affiliate companies, which are subject to either this Privacy Policy or one whose provisions provide the same level of protection;
  • to our service providers, e.g. for parcel delivery, letter post, credit card payments, recruiting management or the organization of training;
  • to government authorities, where a court order or other official directive has been served;
  • to other third parties, if there is a corresponding legal obligation, or if such a transfer of data is required in order to protect our rights or those of our customers (e.g. in order to assert or contest legal claims), or if you have given your permission for us todo so;
  • to send our newsletters. To this end, we forward your data to the extent necessary to these third companies. You can revoke this consent at any time with immediate effect (e.g., by clicking on the unsubscribe link you find in each newsletter).

3.7 Information security

Softing makes every effort to put technical and organizational security measures in place that protect your personal data against deletion, modification, loss, misuse, unauthorized transfer or unauthorized access.

If you provide us with information via email, then confidentiality cannot be assured, since the content of emails can be read by third parties. You should provide us with confidential information in person or mail it to us via the postal service.

3.8 Minors

Softing does not collect, process or use personal data from minors. Should Softing discover that personal data from minors has been utilized unknowingly, then these items of data will be deleted without delay.

3.9 Your rights

Art. 15 GDPR: Right of access:

You have the right to obtain confirmation as to whether or not personal data concerning you is being processed. Where that is the case, you have the right of access to this personal data and the information specified in Art. 15 GDPR.

Art. 16 GDPR: Right to rectification

You have the right to rectification without undue delay of inaccurate personal data concerning you and/or completion of your personal data stored by us.

Art. 17 GDPR: Right to erasure

You have the right to obtain the erasure of your personal data if one of the grounds described in Art. 17 GDPR applies. However, this right does not apply if processing is required for exercising the right of freedom of expression and information, for compliance with a legal obligation, on the grounds of public interest, or for the establishment, exercise or defence of legal claims.

Art. 18 GDPR: Right to restriction of processing

You have the right to obtain restriction of processing if one of the prerequisites listed in Art. 18 GDPR applies. This concerns situations, for example, in which you objected to processing pending verification of whether our legitimate grounds override yours.

Art. 19 GDPR: Right to obtain notification

If you asserted your right to correction, erasure or restriction of processing vis-à-vis the controller, the controller is obligated to notify all recipients to which the controller disclosed your personal data accordingly – unless such notification proves impossible or involves disproportionate effort. You have the right to be informed about those recipients.

Art. 20 GDPR: Right to data portability

You have the right to receive the personal data provided to us or obtain transmission to a different controller, where technically feasible.

Article 7 (3) GDPR: Right to withdraw consent

You have the right to withdraw your consent at any time with effect for the future. In this case, we will erase the data concerned without undue delay, unless further processing can be based on a legal basis for processing requiring no consent.

Art. 21 GDPR: Right to object

If the data is collected based on Article 6 (1) f GDPR (data processing for the purposes of legitimate interests), you have the right to object to the processing of this data at any time on grounds relating to your particular situation. We will then no longer process the personal data.

Art. 77 GDPR: Right to lodge a complaint

If you consider that the processing of personal data relating to you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority.

3.10 lnquiries and feedback

Softing is happy to respond to inquiries about your personal data as used by Softing, in particular where this involves legitimate requests for information or for the correction, amending or deletion of data.

If you have any other questions or suggestions regarding data protection, our data protection officer will be happy to advise you at any time. He can be reached at the following address:
Softing data protection officer:
Mr. Robert Jeffares
Data Business Services GmbH & Co KG

Last updated on September 2019


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